This is a video where the head of the Google Self Driving Tech team talks about his motivations behind the research and development of the Google Driving project. I find it to be a very touching video and I think they will succeed in refining both the sensory technology necessary to accomplish not only the feat of making a car drive itself, which they have already done (at least in California) but also to both spread the technology outside of that state and this country, and also to lessen the physical mass of the sensors necessary to screen surroundings.
The logical next step for Google would be to design vehicles with this technology in the forefront of their minds, so as to integrate the placement of sensors and the interior architecture directly into the aesthetic considerations behind the products in question.
http://blog.ted.com/2011/03/31/googles-driverless-car-sebastian-thrun-on-ted-com/
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