Hello All!
It was bound to happen...Google has finally come out and actually patented its own telematic technology for autonomous guidance of vehicles!
Our minds are lit up with flashing visions about what this could mean for Google as a brand, what kinds of strategies Google plans to employ to either implement this technology on to existing vehicles, or perhaps even market its own brand of vehicles...can you immagine???
Literally, what would a Google branded car or series of cars look like?
It is an interesting question, in a sense...how do you lend a physical image, an aesthetic, to a company that, by its very nature as an omniscient search engine, has all forms and none at the same time? As with all good approaches to the establishment of a style, a sense of physical representation, a form language, it will inevitably be a balance between adventurous experimentation, instinct, and communication of a series of emotions or values, both inside a vehicle, and outside.
One of the side missions of this blog in the coming months will be to create a series of designs for the "Google" car brand, and we hope to receive feedback from a number of you as to how we will be progressing. We think this will be a fun project and we hope to receive constructive criticism and guidance from as many of you as possible on this.
Salutations,
DTR
http://www.autoblog.com/2011/12/15/google-awarded-patent-for-autonomous-car-mode/
